2 - 22: Marketing Your Business Part 2 Established Businesses

Welcome to Part 2 of what exactly is marketing!  In this episode the Dempseys delve into marketing versus selling with a focus on established businesses.

From discounting and loyalty programs to customer referrals, Jack, Staci & Jennifer share some important things to consider including knowing the difference between marketing to your current customers versus attracting new ones.

One important thread throughout the discussion is defining your customer and targeting your marketing to attract that type of customer.

The Nugget Alerts abound:
- Be established yet be nimble
- Referrals work
- Know how your customers found out about you
- Marketing builds your brand and then your following
- Attract clients who will refer clients like them
- 80% of your profits come from 20% of your clients
- All clients have plenty of options

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 Jennifer Faith Dempsey has been in the beauty industry for over 10 years. The last 3 1/2 years she has owned J.Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood.

Staci Joy Dempsey is an insurance agent, a mom and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur.  Staci serves as the podcast's host.

Jack Dempsey is the dad who heads up this busy family.  He is a founding partner in Dempsey,

Dempsey, Weiss & Associates
Meeting the insurance and financial needs of business owners & individuals in NJ & PA since 1989.

J. Faith Hair Studio
Located in south NJ, J Faith Hair Studio is the place to go to become the best version of yourself.

Flying High Agility & Dog Training
Helping people & their pets since 2003. We come to you!

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Email us at: TwoDaughtersAndTheirDad@gmail.com

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Jennifer Faith Dempsey has been in the beauty industry for over 10 years. For the last 5m years, she has owned J. Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood. Check out Jen’s blog.

Staci Joy Dempsey is an insurance agent, a mom, and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur. Staci serves as the podcast's host.

Jack Dempsey is the dad who heads up this busy family. He is a founding partner in Dempsey, Weiss & Associates, an Elmer, NJ-based insurance and investment firm that began more than 30 years ago.