The Business of Business - Two Daughters & Their Dad

4-16: Unlocking the Power of AI in Business with John Palmer

July 30, 2023 Staci, Jennifer & Jack Dempsey Season 4 Episode 16
The Business of Business - Two Daughters & Their Dad
4-16: Unlocking the Power of AI in Business with John Palmer
Show Notes Transcript Chapter Markers

Get ready to be enlightened by our special guest, John Palmer, the director of Digital Marketing Group. He's a seasoned veteran in the realm of AI and business, serving a diverse clientele and using AI to enhance their online footprint. From market research, business planning, and customer support to operations, he shares insights into the power of AI in transforming businesses. How does a hair salon target a specific audience through AI? John spills the beans!

We promise, your perception of AI is about to change! This episode is all about business growth and how AI can serve as a lifesaver. We discuss how entrepreneurs can tap into AI to not just save time and money but to also maximize their investment. Curious about how AI can be used to create social media posts or optimize pay-per-click advertising strategies? It's all in here! But remember, the full potential of AI can only be unlocked by those who have mastered its application, making the hunt for professionals skilled in AI crucial.

The future is here, and AI is leading the charge. We explore how AI is revolutionizing business strategies and communications, creating a world of opportunities. From creating compelling social media posts to revolutionizing customer support, AI is the tool that can help entrepreneurs add value and earn customer loyalty. However, it's not all sunshine and rainbows – we also touch on how AI could disrupt job markets. So, whether you're intrigued by the amalgamation of AI and business, or simply looking to stay competitive in the fast-paced world of entrepreneurship, this episode is a must-listen!

Contact John Palmer at DMG

Nugget Alerts:
* AI can make you better; its a significant tool
* You can see it as an opportunity or a threat
* AI is only as creative as the person using it
* Drive top-line revenue to bottom-line profit

Dempsey, Weiss & Associates
Meeting the insurance and financial needs of business owners & individuals in NJ & PA since 1989.

J. Faith Hair Studio
Located in south NJ, J Faith Hair Studio is the place to go to become the best version of yourself.

Flying High Agility & Dog Training
Helping people & their pets since 2003. We come to you!

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Email us at: TwoDaughtersAndTheirDad@gmail.com

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Jennifer Faith Dempsey has been in the beauty industry for over 10 years. For the last 5m years, she has owned J. Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood. Check out Jen’s blog.

Staci Joy Dempsey is an insurance agent, a mom, and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur. Staci serves as the podcast's host.

Jack Dempsey is the dad who heads up this busy family. He is a founding partner in Dempsey, Weiss & Associates, an Elmer, NJ-based insurance and investment firm that began more than 30 years ago.

Speaker 1:

Hey there and welcome to the business of business podcast. Here we are, two daughters and their dad, seeking to inspire and educate you to follow your dreams of being in business by teaching you the business of being in business the good, the bad, the humor are all parts of our unique perspective as an entrepreneurial family. Hey everybody, and welcome back to the business of business podcast. Two daughters and their dad. I'm your host, stacy J Dempsey, and the J is very important because it brings a lot of joy. I have with me today, like always per usual, thankfully, I have them the dad, jack, and I have the other daughter, jennifer. Good morning to the both of you, great morning.

Speaker 2:

Good morning everybody.

Speaker 1:

And we're super fired up today because we have a very special guest that no one on this podcast has ever met before. We have no idea who he is, so we're just throwing him right in here into the mix. I'm joking everyone, joking listeners. Thankfully, I have with us today John Palmer, the third, who is the director of digital marketing group. Good morning to you, john.

Speaker 3:

Good morning.

Speaker 1:

And just so that our listeners know, john is my husband, so shout out to you for being the husband.

Speaker 3:

Thank you for the invite which makes him my son-in-law.

Speaker 2:

So don't mess up, John.

Speaker 3:

My palms are already sweaty.

Speaker 1:

No pressure. No pressure, but we're keeping it all here in the family. But today we're here to talk about the everyone should see by now the topic of AI. It has certainly come to the forefront. If you are on any type of social media platform, if you are looking at anything to do with the news stock market, if you are just living and breathing on the earth here in the United States, then you will see that AI is here and it is moving quickly. And so the reason that we thought today John would be such a perfect guest for this is because for the last 10 years he's coming up on his 10 year anniversary with his business called Digital Marketing Group. He lives and breathes all things marketing social media. He helps his clients really make a footprint and be very prominent on the web. So, john, why don't you just give us a little bit of what you help your clients with on a daily basis?

Speaker 3:

A lot of times, what we do is we make their phone ring. That's my job. My main job is to make their phone ring. So, whether it's through content marketing, social media or pay-per-click advertising, Excellent.

Speaker 1:

And so you have a wide variety of different clients, from roofing companies to a skin I call them a skin doctor, because that's what I continually refer to skin doctor all the way to lawyers. So it's a wide variety of different clients that you serve every day. And AI is here. Before I even heard it anywhere on social media, you were showing it to me on your phone and I was like, ok, here's a cool new little thing that's out there that he's tickled with, and you certainly were tickled with it, like, oh my goodness, look how cool this is. But then it just came in like a storm, this whole AI thing. And so do you remember that?

Speaker 3:

Yes, I do. In fact, I had to show you twice for you to listen to.

Speaker 1:

This is true, this is true. So, you know, when Dad and Jeff and I were talking, you know and talking about, wow, this AI thing is really here, you know, we were kind of hearing maybe the good, the bad and the ugly, with really no knowledge about kind of how this could could work. But with some being a new tool, figured that it's definitely something that all entrepreneurs need to be looking at. So so, John, how do you think right now that AI can be used for entrepreneurs?

Speaker 3:

There are eight main categories where business owners can can use AI Business ideas, market research, business planning, marketing and advertising, customer support, operations and efficiency, financial analysis and employee training and development. So the main areas where I've used it are business ideas, market research, business planning, marketing and advertising. Recently, with the skin doctor that you were talking about, they implemented customer support. So they're they're bought, they like you know. You come to the website and you have a bot where you can, a chat bot where you can answer questions. Their chat bot is actually AI, so there's not really a person there answering the questions for you, it's just the chat bot answering the question.

Speaker 1:

So maybe I should back up a little bit. What do you guys think, jack and or Jack, dad and Jennifer? So I want to explain to us what AI is, what we're referring to.

Speaker 3:

AI or the software that. Well, let's see. I guess I got to go back a little bit further. So there's three main companies that deal with AI. There's Google with Bard, openai with chat, gbt and and there was one more, dolly Dolly. They handle the, the, a, the image generation. So with Dolly, you can use, you can type in the, the, the, the, the software, whatever it is you're looking for, your search term, whatever it is you're, the image that you're trying to create, you can type that in and it will automatically generate the image for you.

Speaker 1:

But it is software that can generate text or or or images for you With the, the categories that you had previously mentioned and you being, you know, the director of digital marketing and you, being the director of digital marketing Is there, can you maybe talk to us a little bit about how those different clients can use those in different areas?

Speaker 3:

So for market research, say, you're trying to figure out, you need the all right. So for Jennifer, for instance, she has a hair salon. Jennifer, who is your target audience for your hair salon?

Speaker 4:

Women.

Speaker 3:

Yeah, but is there a specific category, like between the ages of?

Speaker 4:

Yeah, but I didn't want to put all my business out there.

Speaker 3:

Okay, all right, so we're targeting women in the South Jersey area.

Speaker 4:

In a certain file. I guess Exactly.

Speaker 3:

You can give it all that information and it'll generate a plan out for you. We can generate it, can give you the market research of that area. It can tell you, give you an example of how many people are there, the average income. You can also use it for business planning. With that same information that you're going to give it, that you gave the AI, it can spit out a business plan for you so you can target your marketing. It can give you the social media plan to help you target the same individual.

Speaker 4:

I have a question for you, john, as we're kind of talking about this, and you know I've shared with our listeners already that you know it's funny because when I first launched my blog, john had sent me this chat AI and I'm like what the heck is this? That I didn't even really look at it first, and then he had to send me another email like, hey, take a look at this. So then I did, and so what would you say to entrepreneurs that are you know, we're talking about promotions, we're talking about different ways to reach different kind of clientiles. What would you say to someone that's like well, is AI taking the creativity away from your, away from what you're doing, how you're trying to run your business? Because that's how I thought when I, when I started using it, when you first introduced it to the blog. I'm like, wait a minute, this blog is like my baby, my ideas, my words, my this, my that, and then, kind of, as you were strongly trying to suggest, I use it. I obviously, you know in my world. I'm like, okay, I still want it to be my words, my ideas, my experience, but I can benefit by beefing it up a little bit, fact checking myself. But I also don't want to use AI to a point that it takes all the creativity away from being an entrepreneur. So what would you say to to us creative individuals, of how we can kind of hold on to that creativity?

Speaker 3:

You're still going to have your creativity. All you need to do is be more specific in your instructions. So AI is only going to be as creative as you are. So if you don't take the time to put in the input, the, the, the instructions or whatever it is that you're trying to accomplish, then it's never going to work. It's not going to be as creative as you want it to be. That's the difference between why, when you first give me a blog article and then I'll run it through AI the first time, like ah, that doesn't sound like Jen, then I'll run it through again and I'll give it different instructions saying it needs to sound like this. And then I'll give your, I'll even put in a note from from something that you sent me, and I'll add it in there. This is what she sounds like when she writes. And then it'll and it'll spit back out the new, the new text it can copy, as long as it has a copy of of a person's speech pattern or or enough context of their texts or the way they write. It can mimic the person style to speak or write or text.

Speaker 4:

Well, that's wonderful advice because they you know it's funny after we had our first conversation on the on the podcast, like we already said, ai is now like in front of me everywhere I look and I was talking to you, know other hairdressers about the topic and hairdressers alone are really identifying AI as next level for our profession, which is refreshing, and really how it could be used as such a time saver when we know that a business like like my business, for example, really thrives on social media and how much you have to be on social media and and the marketing aspect, because, as we all know, when you're coming off of just trying to create content on your own or maybe, or maybe write a blog on your own or come up with promotions and marketing ideas, we can get a little dry right. We can kind of get to a bump in the road where it's like I don't know what to do next. So I do think that as much pushback as people have had with AI to to witness the, the hair industry embracing AI is really encouraging, and I guess what I'm trying to ask you to is how about not necessarily huge businesses, but the individual, the individual entrepreneur, maybe someone that is in commission based industries. How could they benefit from using AI kind of in their everyday walk?

Speaker 3:

Well, everybody runs into some type of creative block, or whether it's in their own business or with their trying to write a blog article or social media post, or you're coming up with trying to figure out the next plan for your business, the strategy you need to use, the angle where you need to point your business. Ai can help with all of that. You may not necessarily need to use the entire plan from whatever AI gives you. It just gives you the idea to spark the interest, to go in a certain direction. You don't have to use it as the exact. I mean, you can just use it as a guide. You don't have to use the exact plan.

Speaker 4:

Can you use AI to create captions on social media, hashtags and things like that?

Speaker 3:

You can use it for all of those. Yeah, you can definitely use it for captions for hashtags. You can use it for the entire social media plan. So for you, for instance, for Hairstylan, I could say I have a Hairstylan, it's been a business for over 10 years, I have however many employees I have, and this is my target audience. I need a comprehensive social media plan for 60 days. These are the promotions that I'm running during those 60 days and just hit enter and that's it, and then it'll come up with a 60 day plan for all your social media posts.

Speaker 4:

I'm officially putting that on my to-do list for tonight, but you have to use the proper terminology.

Speaker 3:

So expound is one, comprehensive. So it's things to say, to complete that are inspired completion.

Speaker 2:

When you look at big businesses, obviously they have the capital to do a lot of things in terms of technology. But for the entrepreneur who's launching a business or in that growth phase of the business, whatever it may be, that's where this technology, in my eyes, is even more significant, because of the fact that it's such a time saver, and that's the one thing that the entrepreneur is usually starved because, jen, you're a prime example. I mean you're behind the chair, you're doing admin, you do hiring, you're doing employee training. I mean you're pulled in four or five different directions all the time, and then you have to sit down and try to turn this creative piece on to say, now I need to write a blog, I need to come up with you know, or you know. So it's such a significant tool just to cut that time down on doing those things. And I think that's where, again, for the entrepreneur to embrace this, they can really do things in their business that they may just simply don't have the time to do right now, or they have big ambitions to do, but because of the fact they're pulled in so many different directions, they start it and can't really follow through with it. So I mean, I was recently talking to a lady who you know runs a large endowment, a foundation, and you know, and every business person or someone involved in business these days, I'm asking how is AI benefiting your business, or how is AI impacting your business? And that would be another suggestion I would make for our listeners. They start asking that question, you know, with other business owners and see how they're utilizing it, see how you know what opportunities they're finding or what challenges. But in this particular case, again, you know they have to filter. You know, because they offer grants. That's the whole purpose of the foundation. They have to give $30 million away every year in grants. You know. So, you know they when doing the research for these grants. She said the amount of time, just as John alluded to just getting demographics. You know, okay, you know here's. You know here's a nonprofit that needs funding. So let's look at the demographics of the area. You know how many. You know how many people that this is this 501c3 looking to serve and how many people are actually in that area. And the amount of research time has been cut down because they can basically get almost get that information instantaneously. You know where before they had to do a lot more research and digging and you know, and finding these things. So so again, I just think for you know, the entrepreneur, there's just this this is a game changer, really to help launch and get your business moving.

Speaker 4:

Well, and as you say that, dad, even I think maybe saving the entrepreneur you know the everyday entrepreneur money too, because when you're talking about those things, when I I've had to hire people, I've had to hire other professionals to tell me what the demographic is, to tell me how much you know what's the average income, to figure out pricing lists and schedules and when to raise pricing and when to not. So as you're talking about that, I'm thinking not only is this going to save time, I feel like we might be able to save money as well.

Speaker 2:

Well, that's the whole thing around technology, john, and you know this is I mean the cost of marketing. Your business has came down to really pennies compared to what it used to be, when you had to pay for radio advertising, television advertising, snail mail marketing. All those things were just very expensive. Now, basically, the digital marketing, as far as getting stuff out there, is pretty inexpensive. Now, where you need to make your investment here's a plug for my son you need people who know how to fully utilize the technology. I think that's the other piece that a lot of entrepreneurs miss is that you can go out and embrace the technology and how robust it is, but if you don't have someone who really understands that, you're not going to maximize it. You need someone to help you understand how to do it. That's where, obviously, people like John and others, that's their role. It's like he said, it's their role to be able to use these things digital marketing, get the phone rang and to get the clicks clicking and all those things. But again, the whole technology piece is really that's why we're doing this podcast to everybody, because I just think that entrepreneurship is just going to just continue to explode in this country and around the world.

Speaker 5:

Dempsey Weiss Associates is a multi-line insurance agency successfully meeting the insurance and financial needs of the landscaping, business, contractor and agricultural community in Southern New Jersey and Southeastern Pennsylvania since 1989. To learn more, visit us at wwwdempseyweisscom. J-faith Hair Studio. Centrally located in Southern New Jersey, J-Faith Hair Studio is the place to go to become the best version of yourself. Confidence in your appearance is always important and a great hairstyle is an absolute necessity. Visit J-FaithHairStudiocom to book your appointment today.

Speaker 1:

Yeah, absolutely, and something that John said that I think is going to be probably our nugget for today is that AI can spark. What he said was AI can spark the interest to potentially go in a certain direction. So before we hit record, we were talking about this whole new AI thing. It's learning. Also, it's learning as we're putting information in, as John and I were kind of playing around on one of the apps with it. I forget what we asked it, but he said I don't have enough information, I only go back to 2021. So I can't answer your question effectively. And so I think that, as far as Jennifer is saying, being a creative, when you're an entrepreneur, you're being pulled in a lot of different directions being able to utilize this app to plug some things into, almost like brainstorm, and maybe giving you an idea that I didn't even think about going in that direction, and then you creating something off of that. I thought that was very well said, because this is the thing the AI is, not the be all, end all. It's only what did it say, john, I'll go back to 2021.

Speaker 3:

It can only give you the basic information of what you put into it. So even though it might be able, like say, if I ask it an insurance question, it might be able to give me somewhat of the correct advice, but it's not going to know all the intricate details of my property, as though you as you would. It's not going to be able to go out into the yard and take pictures of the property. It's not going to know what's really there. It's only going to go by the information that you give it.

Speaker 1:

Right.

Speaker 3:

So, no matter what, no matter how good AI gets, it's still. You're still going to need a person, to some type of a person, to do the rest of the interaction.

Speaker 1:

So what I was sharing with everyone was that I found it interesting that when this AI thing started coming out and I overheard you having a conversation with someone and you were talking about oh, you were talking about the app you're saying, okay, now let's brainstorm on how we can utilize this to help our business, on how to, maybe, what is this going to? How could this create, maybe, additional streams of revenue? Like you were embracing it, you were just embracing it, and that stood out to me, because to me, I thought, oh, man, this could maybe potentially hurt your business in some way, like I was, you know, like so to hear you guys talk like that, it was like, oh, that's actually a great way of going about it. So, but are there any negative things about the AI that we should be concerned about?

Speaker 3:

Yes, we don't necessarily know where all the information or how secure the information is once it goes into the, into the cloud. We're not sure I don't know how secure that information is. So it could be there could be some type of a HIPAA violation or some type of compliance issue, depending on your industry. So I wouldn't put your social security number in there or any banking information or like numbers are fine, but I'm just saying you don't want to put your specific banking information in there, or credit cards or any other client. You know sensitive client information.

Speaker 1:

Right, right. So that's a good point, that here we're waiting for it to kind of spit some stuff out to us, but being mindful that what we're putting into it it's it stays somewhere. We just don't know where that is. He's shaking his head, no idea, you know. So, keeping that in mind, we're eager to hear what it wants to say back to us, but we have no idea where any of that information, any of that information, goes once we put it in there. Could you give us maybe a couple of examples of how you have used AI and what your experience has been, you know, so far and maybe just like, in some ways, that kind of might be universal for all of us?

Speaker 3:

Okay, so we'll use Jen as an example. So for Jen, here's one quick example. You can use it for your social media posts, but not all your social media posts. You can just sit down at the beginning of the month and come up with 30 to 60 social media posts using AI, and those will be the main posts that go out automatically every day. You know, no matter what, you know, something is going to go out every day. And then the personal ones, the ones that have the personal touch and the ones where you're still in the salon. You can then those. Those are going to happen. So now you have two posts going out every day instead of just one. So you can use it as a supplement, not necessarily to replace as a replacement, as you're using it to get more information out. Let's see the other ways that I've used it. Besides, social media plans are blog article titles. You can use it for blog article titles. I wouldn't necessarily use it for blog posts, for entire blog articles, simply because Google can. You know they can change their mind. Right now, google is saying that it's okay to use AI-generated content, but that might not be the case in the future. They've changed their minds in the past with different rules around SEL and search and synoptization, so I would stay away from using you know, using AI for all of your blog content. I mean, you can use it for your blog title and the outline, maybe a paragraph or two in the middle, but there needs to be something in your content that personalizes it so that it's definitely different from anybody else's generated content. Other ways you can use it for are business plans or strategies. I've used it for pay-per-click advertisement strategies, social media strategies, and I know my boss has used it for business strategies for certain clients. He would give the and this was for actually so that the client could get an investor, so he could put in all that business information in, and then it spit out a plan so that the business looked attractive to the investor.

Speaker 1:

So tell the story about replying to emails.

Speaker 3:

Okay, so actually your experience. You know, at first I used it just to reply to one email and it worked out okay. But then a friend of mine told me about Graham with me and I started using that and it's changed my email game altogether because I used that more. Now, and with their firmware I think you get like 500 emails a month and I don't send anywhere near that many emails. But you can, once you put in your talking points or whatever it is that you want to, how do you want to reply Like, hey, I want to sound nice, I want to sound professional, I want to sound this way. It'll reply to the email for you, and I've had a great experience with that. In fact, it made me sound nicer than what I've never sounded before in my life, so I love it.

Speaker 1:

That's what I've been waiting for you to say. It was so impressed with how amazingly nice you sounded in this one email that you were like be me. You're like, my email was good, but the second email I sound even nicer than normal. So, that's what I was hoping you were going to get to. So that's something I think we can all universally maybe in trying this out and embracing it. We're all replying to emails and sometimes it's just hard to kind of get across what we want to say.

Speaker 3:

And sometimes you might want to say it and you might be feeling a certain type of way, but you need to say it in a nice way. This is the perfect way to get it across. You might not necessarily be able to find the right words.

Speaker 1:

Right, exactly, dad. You were leaning forward. You were leaning forward.

Speaker 2:

No, I, yeah again, I just I'm really really enjoying the conversation here because, you know, it is exciting. I mean, it really is exciting what you know, just technology is going to allow us to do, because I really think, I really believe, actually, a couple of things about this technology. One, it, first of all, it is going to be disruptive. I mean, I believe that there it's going to be, there's going to be a level of disruption because, again, there's going to be a point when AI, you know businesses will see the, the benefit, the efficiencies, how it can be used, because, again, at the end of the day, what's, what's the business owner's goal? The business owner's goal is to make a profit, you know. So, if there's a way to utilize AI to help drive, you know, top line revenue down to the bottom line profit, they're going to do that, because that's what we're in business for, you know, by the. You know, but, again, that could mean, though, ultimately, that AI is reason, is replacing job positions, because now, what we need people to do, there will probably be, you know, a point in the not too distant future that AI will be able to do for us without that, and so it's going to be disruptive. I think there's going to be people who do have to transition into different careers, potentially because AI is going to have such a dominance in what they're doing now, which, again going back to what I said, is then I believe we are going to see a bigger uptick of entrepreneurship because people are going to say, all right, why am I going to continue to invest myself into careers that ultimately can be disrupted because of technology? You know. So I need to identify, you know, a a business opportunity. I need to identify, maybe something that I'm passionate about, that AI is going to have less of an impact. Again, where people are going to want the human interaction as part of that business, what that business offers, I do think we're going to see a lot more people offering, through an entrepreneurship, these smaller businesses. Again, one, they can provide those services, but two, they can have some control of their own destiny. That's one. I think the disruption will lead to other things and hopefully, more creativity and more opportunities for people to do entrepreneurship. But the other thing that I'm convinced of, too, is that businesses that embrace it like I said, you can love it, you can hate it, but you can't ignore it the ones that embrace it and really start to utilize it in their business and see how they can utilize this, are going to be the businesses of the future and are going to probably going to be ahead of the ones that resisted or set back. I think being an early adapter into this technology is going to be more beneficial Because, again, it's not costly. You might not want it to be an early adapter back in the day when it cost you $50,000 to set up computer servers and all this stuff to get your office into the technology age, because it was a big investment, but now the investments are virtually nothing in technology in terms of financial, and so, again, I think that that's something that again, it has to be embraced, and if you have employees in your business, you need to bring them along with you. You're going to have to be a leader in this and really show that this is something that you feel is going to take the business to another level and how it can benefit them as part of being part of your team, and especially if they're nervous about it, like, am I going to get downsized out someday? But, john, maybe another question I have for you is there's different types of businesses. Obviously, there's retail, there's wholesale, there's personal services businesses and you deal with a lot of different types of output businesses. So maybe what's an AI application for retail compared to wholesale, compared to businesses like Jan and ours, where we're basically providing services?

Speaker 3:

Well, I've found abuse for AI in every instance, for every type of a business. The one that I prefer is chat GPT. I've used the one from Microsoft, but chat GPT is the one that I've had the best results with, depending on the input that I put in. But now I'd say like a boring business, like a business that wouldn't do great on social media. So the use for AI would be different. I would use it for business strategies or all type of strategy and planning. I wouldn't use it for a social media plan because social media wouldn't work in that instance.

Speaker 2:

How about the technology? I know I'm seeing more and more like the interaction with websites Appears to be AI, that when they say chat with us or some kind of chat, that's not a person at the other end of that, is it?

Speaker 3:

A lot of times it is not. A lot of times it is AI bought some type of a bought with automated messaging.

Speaker 2:

And so that could be certainly something that because let's face it anymore if somebody has an interest in a product or an interest in doing business with an organization, they're going to go through, they're going to look it up, they're going to go to their website, they're going to look it, and so I think being ready to answer some of those questions through chat, I feel is going to be a real difference maker, rather than having to go click on 15 different things to go find the answer, or something You're kind of clicking around because we're being just saying how much does this product cost?

Speaker 3:

Like you said, it's about saving time.

Speaker 2:

Right, right. And so if somebody looks you up or I mean again just doing it through that chat. So I think that's another application that businesses should be looking at sooner rather than later, especially if they're having a relevant, up-to-date website.

Speaker 3:

In fact, here's another example of saving time. So if you were to create an investment strategy or an investment plan for a person and it would say it takes a few hours to come up with that strategy, you can use chatGPT to help you come up with that first hour and a half of research. And now you're sitting with a completed strategy and saying how can I make this strategy better? So now you've taken it out of AI's hands into your hands, you already had a plan. Now it's your job to try and make that plan better. Now, how much better of a plan can it be when you've already had an hour and a half of research already done for you?

Speaker 2:

So I'm wondering, like in Jennifer's business this just came to me. I mean, jennifer, I wonder if you could put in I have a client that has this type of hair. Here's the challenges with it. How would I resolve the issues of this person's hair that's been over-processed or something like that?

Speaker 4:

Yes, yes, and that's what we have been talking about on our forums is that to be an excellent hairstylist behind the chairs, really you have to be excellent at communication. It's a fact-finding mission, and so normally it's something that kind of just is. There's some things that just take time and take experience. But if you have someone newer into the industry and you pair them up with that to input those questions or even asking like, what are the best questions to ask for this certain kind of haircut, that's why, of course, we know that our industry just accepts change so well, but as we're navigating it from our point of view, it's like oh, wow, there's just more benefits that every time I have this conversation I just learn more and more. And, believe me, I was that person when John first gave it to me that. I was like, nah, I think that just the more that we learn about it and it kind of develops, the better it is going to be for our business. I have one more question for you, john. What do you think about? Maybe in the future there's going to be some kind of technology that even in a business like mine or a business like Stacey and Dad's like receptionist, so are we going to still going to have to employ people to answer our phones, or are we going to have some kind of AI that's going to be able to pick up our phones and answer these questions and make appointments, so that receptionist type job is going to go away?

Speaker 3:

I wouldn't say that it would officially go away, because there's still going to be individuals that prefer the interaction with the human. So I don't think that it's entirely going to go away. No, but can AI make their job better?

Speaker 5:

Yes, Can it?

Speaker 3:

help them save time. So if you know that it's going to be a scheduling call, you don't need a person for it. That call can go here. Then, when a person has a more difficult question and they need to speak to a person, the person is available.

Speaker 4:

One thing, as we're having this conversation before we wrap up, I just want to point out to our listeners and we've talked about it before on many podcasts when you are hiring out different professionals for your business, like an insurance agent or someone handling your marketing, this is what, as business owners, we're looking for is to. John handles my website, he helps me with my blog and all of that. If it wasn't for John, ai would not have landed in my lap as early as it did. Does this make sense? So? I think that when you're hiring out different professionals, you're just like. I don't have to call Stacy about anything that has to do with my insurance. I send her a text and she handles it. So, talking about being in business, having to wear so many hats, how important it is for entrepreneurs have the right people in their pocket that care about their business, that are really going to share these new things, new technology, new ways of doing business to really continue to push your business forward. I think I often say all the time, like if you're not on social media, if you don't have easy booking online, same thing with this AI chat. Eventually, for your website, your consumer, your client, they're not going to want to do business if they can't order their pizza online, if they can't make their appointment with you 24 seven. This is the future. So eventually, that's what consumers are going to be looking for. Is they're going to want that chat back to your website, right, don't you agree, dad, as we're? There's going to be an expectation. If you're not going to have it, they're going to go to someone else's desk.

Speaker 2:

I mean I'm just thinking about even, like you know, even a restaurant, you know. I mean how AI could be beneficial and just helping them. Maybe pricing on meals, even menus, you know, or menu changes you know that you're looking to change your menu, you're looking to add, you know, just giving you what's kind of what, what's the demographic, what are people ordering the most of out there? And you know what, and you know use, your use, the demographics. I mean, if you're a diner talk about diners, if you're more of a high end a high end, you know, but just just things like that that AI is going to be able to assist you on. You know pricing and the whole, you know what, maybe what pricing your geographic and demographics of your area will sustain, so that you're not, you know, feel like you have to compete with. You know if people on your area will pay 50 bucks for a steak, you know that. You know AI will probably be able to tell you that and give you some real, meaningful information. So, yeah, I mean you just start to think about all the stuff that this can do for you. It's, it's really exciting.

Speaker 3:

Along with what Jennifer was saying the information provider becomes the trusted resource, and the trusted resource wins customer loyalty.

Speaker 2:

Exactly and and that's the other part of, I think, where business is going, you know. One of the things I've been ruminating on is you know how, you know if you, you know if you're in some type of sales, you know what's the difference between investing and selling, meaning that you know and Stacy and Joe are a good example how they approached the New Jersey winery market from the position of investing rather than trying to sell into that market. You know where they've got out. They got involved, they started showing that they were interested in helping the, the association, helping individual members be successful in their business. They're making investments into these, these you know, different wineries and the association to them where the point comes, where now they've earned the right to ask for an opportunity to talk to them about what they do, and I just think that that's a big wave of how to do business, even in the sales world, rather than the traditional way of selling. And again, I could just see how AI will allow us to bring that value-based content to our clients and to our prospects, that we're really investing in them first, before asking them to give us a, you know, a serious look. You know to do business with us. So just all kinds of I'm juiced, can you tell?

Speaker 1:

We can see the wheels spinning.

Speaker 4:

Yeah.

Speaker 1:

Berociously Right. So so, yeah, I mean listen, the ideas and the thought, all of this. We could just go on and on and on, but the reality of it is is that AI is here to stay. We have to embrace it. We have to see how we can use it to our benefit. We have to make sure that we continually have the right professionals that can steer us in the direction of how to best use things like cat, gpt and BARD and you know all of these. You know new AI things, and it's here to stay. It's here to stay. It's not going to be going away anytime soon. So we hope that you have found this conversation to be helpful. We hope that you will go ahead and take a look at AI, take a look at something like chat, gpt, and perhaps maybe it'll spark the interest for you to go in a certain direction. We hope that you guys enjoyed this episode and we will see you guys next time. Thank you all for listening today. If you have questions you would like for us to answer on the podcast, please email us at two daughters, that's T-W-O, two daughters and their dad at gmailcom. And, until we can be together again, please be kind to each other and, most importantly, be kind to yourself. We want to thank you for listening today. Please subscribe so you never miss an episode, leave us a positive review, and we want to say thank you to our sponsors, dempsey Ways and Associates and J-Faith Hair Studio.

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